Taking STIHL beyond the showroom
2014
Client
STIHL
The Challenge
The STIHL brand is known for the world’s leading chain saw brand. In 2013 STIHL opened its own sales subsidiary in Belgrade – base for Serbia and Montenegro. Lazar and his associates from HNS Creative were hired to produce a campaign that will create local brand awareness and increase sales. The campaign was integrated and included: series of small events in 10 places in Serbia and Montenegro, online media, radio, print and outdoor.
After the campaign, we were reponsible for the design & production of the STIHL’s stand on the Agriculture Fair in Novi Sad.
Feedback
— STIHL Brand Activation Campaign
“Ten activations. Two countries. One powerful brand experience. From hands-on product demonstrations to an integrated media campaign, we brought STIHL closer to the people who rely on it.”
